Research
Much of my research studies how digital platforms reshape consumer behavior and markets, with a focus on the music industry. Recent projects ask whether attention on TikTok promotes or cannibalizes streaming, how a viral hit spills over onto other artists, and how activity on social media shapes the brands people buy.
A second strand develops measurement tools for marketing: methods that infer emotion in text from emojis (published in the Journal of Marketing), or that represent consumers and products as vectors in a shared space to recover individual preferences. I also bring causal methods to classic questions in retailing, such as how a product recall moves a retailer’s prices or how privacy regulation reshapes advertising. This work draws on representation learning, causal inference, and natural language processing applied to large-scale behavioral and text data.
I serve as an ad-hoc reviewer for the International Journal of Research in Marketing, and have held research visits at the NYU Stern School of Business (New York), Bocconi University (Milan), the University of New South Wales (Sydney), and Imperial College Business School (London).
Publications
- Does TikTok Promote or Cannibalize Music Streaming? Estimands and Identification with Heavy-Tailed Outcomes
- Natural Affect DEtection (NADE): Using Emojis to Infer Emotions from Text
- Music Genres Reconsidered: Challenging Established Genres with a Data-Driven Approach
- Predicting Cryptocurrencies Using Sparse Non-Gaussian State Space Models
Working papers
- Beyond Upgrade Success: How Declined Subscription Requests Shape Subsequent Donation Behavior
- Quantifying Consumer-Product Fit: A Representation Learning Approach
Work in progress
Earlier-stage projects without a public draft yet.
- When Hits Hurt: Cross-Artist Spillovers and the Attention Economy in Streaming Music
- How Does a Product’s Recall Impact Its Retailer-Set Price?
- Privacy Regulations and Advertising in Offline Markets: Evidence from Randomized Field Experiments
- The (Un)Professional Side of Human Brands: How Social Media Drives Brand Consumption
Presentations & invited talks
2026
- 48th ISMS Marketing Science Conference, Lisbon, Portugal — June 2026
- 55th Conference of the European Marketing Academy (EMAC), Bath, United Kingdom — June 2026
2025
- 47th ISMS Marketing Science Conference, Washington DC, USA — June 2025
- European Quant Marketing Workshop, Virtual - May 2025
- UNSW Research Seminar, Sydney, Australia — February 2025
2024
- Bocconi Research Seminar, Milan, Italy — October 2024
2023
- Symposium on the Special Issue on Marketing Impact with Research-Driven Apps in the Journal of Marketing — November 2023
- 45th ISMS Marketing Science Conference, Miami, USA — June 2023
- 3rd Marketing Analytics Symposium (MASS), Sydney, Australia — July 2023
2022
- Economics of the Music Industry, Hamburg, Germany — December 2022
- Bocconi Research Camp, Varese, Italy — October 2022
- Marketing Research Seminar, University of New South Wales, Sydney, Australia — September 2022
- 2nd Marketing Analytics Symposium (MASS), Sydney, Australia — July 2022
2021
- 50th Conference of the European Marketing Academy (EMAC), virtual — May 2021
2020
- 1st Marketing Analytics Symposium (MASS), Sydney, Australia — July 2020
- 42nd ISMS Marketing Science Conference, virtual — June 2020
2019
- 49th Conference of the European Marketing Academy (EMAC), Hamburg, Germany — May 2019
- 40th ISMS Marketing Science Conference, Rome, Italy — June 2019
2018
- 49th Conference of the European Marketing Academy (EMAC), Scotland, United Kingdom — May 2018
2017
- 39th ISMS Marketing Science Conference, Los Angeles, USA — June 2017